Moving in together, having kids, retiring,… at every stage in life we need new things. And we are left with even more things we no longer need. Good thing there’s 2dehands.be, Belgium’s biggest second hand website, where you can buy and sell everything in a matter of minutes. 
 
A series of radio, TV and print ads show different people at different stages of their life. Each time selling an object to a new owner, illustrating that every ending is also a beginning. 
 
With this new campaign 2dehands.be also introduces a new baseline: « millions of reasons, every day ». Referring to the millions of objects you can find on 2dehands.be, every time again.