Young parents know what’s best for their offspring. And that includes 5 servings of fruits and veggies, but also making sure that their future is well taken care of. That’s why Delta Lloyd Life launched ‘Kids for Life’, a financial savings program for children. Instead of simply saying "Parents, prepare your kids for a bright future", we had a typical children’s alphabetical book made. (Remember, "the cow says mooh" or "A" is for ape.) We then replaced the usual visuals with images like a champagne bottle, a mansion, etc. to illustrate the High Life that awaits the little ones. Online, they could make their very first business card and choose the colour of their limo. Kids love that stuff! We actually ran
out of booklets.